ABOUT HY-FARM

A system built.
By people, for people.

From a need observed in kitchens in 2018 to a network built locally. Meet the story and people who keep Hy-Farm moving.

Matteo Bulai, Digital Director at Hy-Farm.
Alex Vasiu, Founder and CEO of Hy-Farm.
Evelina Morosan, Administration Manager at Hy-Farm.

2018

year founded

300+

partners

18

European countries

THE HY-FARM STORY

It began when the solution we needed did not exist.

In 2018, while working in Cyprus and listening to chefs’ demand for microgreens, Alex Vasiu looked for a system that could produce consistently in small spaces. He did not find one that fully met the need. So he started building it.

Alex Vasiu instalând echipamentul indoor Hy-Farm.

2018 · The first system

A need observed in kitchens became a production project, tested and adjusted in real conditions.

Romania · From Timișoara to Iași

The company was founded in Timișoara, and development continued in Iași, close to production, the team and partners.

Today · A European network

Partners use the Hy-Farm system in their own markets. Their questions and working experience help develop the process.

WHAT DEFINES US

What we have built goes beyond a piece of equipment.

The system is the visible part. Experience, processes and how we work with partners have been built over years.

Work before promises.

We prefer a clearly explained process, tested in practice, to a story about quick results.

People and conversations.

Real questions need training, feedback and people who know the system.

Every market has its own context.

Partners build relationships locally. The system provides guidance, but does not replace work in your own market.

We learn from the network.

Questions from production and restaurant relationships feed back into procedures, training and guidance.

THE HY-FARM TEAM

People who keep things moving.

Production, training, partner support, sales, administration and the digital experience come together in one team in Iași.

Matteo Bulai, Digital Director

Matteo Bulai

Digital Director

Alex Vasiu, Founder and CEO

Alex Vasiu

Founder and CEO

Evelina Morosan, Administration Manager

Evelina Morosan

Administration Manager

Dan Stoian, Commercial Director

Dan Stoian

Commercial Director

Iunia Arustei, Partner Success Manager

Iunia Arustei

Partner Success Manager

Mihaela Ciocoiu, Sales Trainer and Coach

Mihaela Ciocoiu

Sales Trainer and Coach

Cornel Arva, Sales Manager

Cornel Arva

Sales Manager

Raluca Bordianu, Sales Manager

Raluca Bordianu

Sales Manager

Sorin Cozma, Sales Manager

Sorin Cozma

Sales Manager

HY-FARM IN THE PRESS

A story covered by publications in Romania and Europe.

FROM STORY TO PROJECT

What would you like to build with us?

Explore the partnership’s shared foundation and the directions in which the system can be used.